Canon EOS R5 Brand & Creator Campaign

For the Canon EOS R5 Brand & Creator Campaign, Volumes SG collaborated with professional photographers including Bernard Seah and Mark Teo to develop a series of short-form videos highlighting real-world creative use cases of the EOS R system. Each piece was shaped around the photographer’s discipline, translating technical capability into authentic, practitioner-led storytelling.

Designed for digital-first distribution, the videos were produced as modular assets for Canon’s social and online channels, supporting product awareness while maintaining a strong focus on craft, credibility, and visual intent. The campaign balanced clarity with creative expression, ensuring the system’s capabilities were communicated through lived experience rather than specifications alone.

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